The Show Must Go On – Adapting During A Pandemic.

Destiny Productions provide sound, lighting, projection, audio visual solutions for conferences, exhibitions, gala dinners and other live corporate events. The business prides itself on providing all the equipment an organiser might need and also attending to set up and offer technical support throughout the event.

Owner Michael Scurfield started the business in 1997. After leaving University with a computer science degree but no job, he started doing ‘bits and bobs’ for events companies and shortly after decided to take the leap and start his own business.

After more than two decades in business, Destiny Productions host events from small privately-owned pubs to large conference centres and has worked for BT, the Scottish Government and Napier University to name but a few. Possibly the biggest event Michael has worked on was Live Aid at Murrayfield where Bono stole his chocolate bar!

Then…..COVID hit – and business stopped dead in its tracks.

Michael had to think differently, the world has gone online and everything is now live-streamed.

In order to survive Michael needed to diversify. This included introducing new online event management services including managing slide content, making sure the right presenter is on the screen at the right time, linking a Zoom meeting in to a live stream and generally facilitating the technical challenges of online meetings rather than live meetings and events.

This adaptability and new service provision has meant Destiny Productions has continued to successfully manage events remotely from their work space at STEP’s Stirling Enterprise Park.

“I am hoping, once life is back to a new normal that we will return to supporting live events, but we are prepared that this will also include an element of remote access by delegates due to capacity numbers to accommodate social distancing. We have already invested in remote control cameras to give every delegate, live or remote, the same high-quality event experience.” 
Michael Scurfield, Director, Destiny Productions.

Destiny Productions has always provided a ‘supply and install’ service – installing permanent AV equipment in conference and meeting facilities for businesses.

During the pandemic, this side of the business has changed with new markets wanting permanent AV installations such as Churches, for live streaming purposes.

COVID-19 has been, and continues to be a struggle for small businesses, but with some innovative thinking and changes to the products and services you offer, it just shows that you can weather the storm.

For more information about what Destiny productions offer you can visit their website at

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