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The purpose of marketing is to draw people to your business and encourage them to spend on a product or service, so it is vital that your offline and online marketing activity works in harmony. Get the marketing basics right – great graphics and content are key but effective marketing needs the message to be delivered across multiple channels – but don’t ignore print, just get clever!
Printed information is tangible, visible and easily accessible to all demographics. Fully visible information, for example on display racks, helps your audience see everything in a snapshot and using QR codes to direct readers to your website for richer information, to purchase tickets online or to take them into your store, means that your offline and online activity works in sync. Promoting your brand by ensuring digital and traditional marketing channels work together seamlessly is vital to your ongoing business success.
So cut through the digital noise and leverage the full power of print media today. Connect with your potential customers using tangible and familiar marketing mediums – there are so many reasons to stay in love with print!
Marketing insights:
John Stirrat, New Lanark World Heritage Site said: ‘Tartan Ink has done a great job designing our large format backlit digital display at Glasgow Airport and at 9 meters long by 2 meters high, it’s very visible! We also need to produce leaflets that work together with our digital marketing to reach all market sectors.’
Gavin Dick, Inveraray Jail said: ‘To promote our new Escape Room at Inveraray Jail, Tartan Ink developed graphics with impact for flyers, posters and display boards. If we only did digital marketing, we would miss a large swathe of visitors. Print remains an important part of our marketing mix.’
Suzanne McLellan, Macrobert Arts Centre said: ‘We use Tartan Ink to design our Live Guide, showcasing all the events at the venue and the creative assets are repurposed for our digital marketing. The printed Live Guide is mailed direct to our target market and works in tandem with our socials.’
