STEP

10 things we learnt during Digital December

At STEP the first week of December was about all things digital. During the week we were delighted to welcome speakers from Google Digital Garage, LinkedIn Success Systems, Spreckley PR, Paul Saunders Marketing and more!

Here’s 10 things we learnt during Digital December…

Social media – you can’t afford to ignore it!
Your customers live on social. There are 42 million active social media users in the UK alone. Don’t miss out – make sure you’re on it.

Know your market
Research is key. David Sime advises that you seek out the websites that are successful, and those that target the kind of people you are selling to – and copy some of their good ideas! Use your findings to implement some of what you feel works for competitors etc. on your own website.

Make your site mobile-friendly!
Design your website so that it’s easy to use. Make sure you start with mobile as that’s how people are most likely to find you. These days it is more common for people to search via a mobile device and then perform a closer inspection via desktop.

Understand your audience
It’s vital that you track and measure your website, so you can see which channels lead people to your site, and so you can understand who your audience is. Males vs females, teenagers vs adults all this information can effect how the layout, colours and what content you put on your website performs.

If you have Google Analytics use it! There are 5 steps to Google Analytics success:
Set-up your website;
Collect data;
Create Goals;
Measure Insights;
Take Action.

Extend your network
How are you growing your contacts on LinkedIn? What sectors are you growing them in? Your extended network could be more beneficial than you might think. If you get an invitation to connect then do consider accepting the invite, and sending an introduction email; how can we work together? LinkedIn has 23 million users in the UK, and the larger your network, the more connections you will find and the more that will find you.

Make sure your HEADLINE STANDS OUT
That’s Donald Munro from LinkedIn
Success Systems’ advice. LinkedIn users search for keywords to find the service/ skill-set they are looking for and that you may provide. He also recommends using a professional head-shot picture to gain trust. The rest of your profile content should have keywords but shouldn’t be too long that profile viewers don’t read on. Think short sharp sentences.

Video is where it’s at
Ever thought about making a video to showcase what your business can do for others? 63% of businesses have started using video content marketing, according to Wyzowl statistics. This trend has progressed rapidly and will reach new heights sooner than we think. Video content is likely to engage us and ignite
emotions.

Listen to others
David Sime reminded us that you can’t see your business like your customers do, because you are IN your business. It’s important to get feedback from others, so that you can build on what your customers/potential customers like and what they don’t like. 

Remember WHY you’re online…Whether you have your own business website, or use social media to sell, the reason you are online is to build your brand, win more customers, sell your products and help customers to find you! 94% of Brits are online with an average of 5 hours 48 minutes spent online EVERY SINGLE DAY.

We’d like to say thank you to all our expert speakers and attendees. And thanks to FSB for supporting Digital December.

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