Business Challenge: Owners Mr and Mrs Mitchell realised the significant market opportunities available through online marketing and whilst being true experts in the hospitality field they recognised they did not have the in-house knowledge to make the most of these opportunities.
Solution: STEP provided advice and guidance on the most appropriate e-marketing software for the business. This was followed by 1:1 training enabling Abbotsford Lodge to set up an account, produce bespoke email templates and most importantly import the current list of contacts from its existing source thus saving a significant amount of time.
“STEP has provided us with a practical solution that we could easily put into practice ourselves so we begin reaping the benefits immediately, attracting new and old customers!” Isobel Mitchell, Owner Abbotsford Lodge
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