Business Challenge: At the time of meeting STEP, Chop-Cloc was looking to increase brand awareness and market penetration and recognised social media as being fundamental in supporting this.
“Our focus and expertise lies in the area of thermodynamics and product development. However, we did recognise the power of these new technologies and the need to embrace them. STEP has already generated some fantastic results for us and provided us with invaluable advice and support during this critical stage of our business development. We see social media being integral to our success going forward.” Mark Kerray, Chief Executive Officer, Chop-Cloc.